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Make Money
Placing Classified Ads
With many small mail order publications, the cost of
classified ads is extremely reasonable. The trick is that you have to run
several to pay off any money unless the publication is not dominated by
classifieds. Otherwise, people will simply skim them over and more than likely
miss your ad. Therefore, before advertising in any publication, make sure you
write and request a sample copy. This way - you'll know up front how noticeable
your classified ad will be. You also will know the length of classified ad to
run.
(Example: if most of the ads are short, you can run a longer
one and be noticed easier.)
Probably the most effective classified advertising is in
national publications like The National Enquirer, Star Magazine and Small
Business Opportunities. But who has enough money to pay for a classified ad in
these when the rates are $6 to $10 per word? You do! That's right! Now there is
a way that almost everyone can appear in these highly-circulated and target-
marketed publications for $50 or less!
First of all, get yourself a Voice Mail Box. You can get
these through a wide variety of places, recommended is American Voice Mail.
(Contact them by calling 1-800-347-2861 or by writing them directly at 2233
Barry Ave, Los Angeles CA 90064.) You don't have to live in California to
establish service with them. You don't have to go through a credit check or have
valid telephone service. You can even have a PO Box with no street address.
Anyone can establish a Voice Mail Service. There are no previous requirements.
Simply call them up and establish your Voice Mail Box over
the phone. It will be activated within 24-hours and the charge is around $10 per
month. You also have to pay the first and last month's charges within 10 days
after establishing your Voice Mail Box, but $20 is very little to invest for the
convenience and marketing advantage that will now be open to you! Once your
Voice Mail Box has been turned on and your payment received the company will
mail you information on accessing your Voice Mail Box and how to leave a message
on it.
Now start placing classified ads asking people to call your
Voice Mail Box number instead of sending in $1 or a first-class stamp for more
information (like you do in your ads now.) When they call, you will have a
recorded message describing your product or service in more detail. At the end
of the message, you will ask the person to leave their name and address so you
can mail them additional information with an order form. Now, 24-hours a day,
your Voice Mail Box service will be working for you. Once or twice a day, you
can call the Voice Mail Box yourself and retrieve your messages (this doesn't
cost you anything.) Write down the names and addresses and immediately send them
follow-up materials as promised.
You would be amazed how effective this form of marketing
really is. The call doesn't cost you anything and you have up to 2 minutes on
your recording to tell the caller more about what you're selling. It sure saves
classified word space and cost - plus, callers are more excited about your
product or service when they hear a "real" voice telling them about it. You'll
get a lot of fantastic leads and increased business!
Here are a few examples of classified ads you can run in
national publications that will draw inquiries for you:
Start your own publishing business.
Call (number) Make money with me.
Call (number) Free business information.
Call (number) Start a real business.
Call (number) Free gift.
Just call (number) Make $1,000's.
Call (number) Stay home and make money.
Call (number)
Of course it depends on the product you are trying to sell.
You want to make your ad generalized so a lot of people will call it and listen
to your message. You can qualify them and eliminate people not interested in
your product or service because when they call, you'll tell them everything you
wanted to say in a classified. If they listen to the entire message and leave
their name and address to receive your materials - they are probably interested
in what you have to sell.
However, don't be too generalized. If your product is
bookkeeping services, say "Low-cost Bookkeeping services. Just call (number)."
If you offer items for re-sell, say "Distributors needed for new product. Call
(number)." And if you sell gift-type items, say "Free gift catalog. Call
(number)." After you test a few out first in the low-cost publications - you'll
be ready for the big time! Have fun!
Contact us for more info

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