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Writing For
Dollars - A Freelancers Guide
Your novel sits unfinished, waiting for a burst of
inspiration to send it out to be typewriter and right to the top of the best
seller lists, right? You are not alone. Thousands of would-be writers are
waiting as well. But a few successes under your belt will make the possibility
of seeing your picture on the dust jacket in the bookstore window seem less
remote. Freelance writing can replace self-doubt with self-confidence and put
money in your pocket at the same time.
Just as all doctors are not neurosurgeons, all writers are
not novelists. A look into the field yields categories you might never have
imagined. Magazine articles, greeting cards, business writing, newspaper
reporting-these are areas in which freelance can add do make money. Writing
provides an opportunity to earn with very little expenditure. A typewriter with
accompanying supplies, a flair for writing and the discipline to stick with a
schedule and meet deadlines can start you on your way.
STRINGING
Many local and regional newspapers, unable to maintain enough
full-time staff to adequately cover ever meeting or event of importance to the
populace, will assign certain stories to stringers, or freelance reporters.
Assignments may vary as widely as covering a church circle meeting for the
weekly religion page to reporting on a town council meeting in a neighboring
village. The editorial staff will tell you what they want, when they want it and
what you can expect to be paid. Stringers are paid by the word, by the line or
by the column inch, and while rate varies from one newspaper to another, it is a
set fee which cannot be negotiated.
Building a good relationship with your editor through good
writing, dependability and strict adherence to deadlines may enable you to
successfully put forth your own ideas for feature stories and articles. You may
be able to negotiate a higher rate of pay for these pieces. Don't forget to ask
for a by-line. Part of the thrill of freelance writing is seeing your name in
print.
GREETING CARDS
Visit your local card shop. There are hundreds of cards, many
expressing the same sentiments. Each one is different, and somebody earned money
for each of them. The greeting card industry relies heavily on freelance
submissions. Each company has its own style; it is futile to fire off ideas
randomly hoping to hit pay dirt. Companies will send writer guidelines to those
who accompany the request with a self-addressed, stamped envelope (SASE). This
basic checklist will tell you the subject matter of preference (some companies
may deal solely with inspirational messages while others want only adult humor
studio cards), the correct method of presentation, length of time should wait
for a response and the pay range for accepted ideas. You don't have to be an
artist. Greeting card companies want your ideas and captions, although
suggestions for accompanying artwork will be appreciated. remember, what may be
unsuited to one company's needs could be deemed irresistible by another. Don't
throw away any ideas in discouragement after one rejection. Submit, submit and
resubmit should be your credo.
MAGAZINE ARTICLES
Thousands of special interest and trade publications are sold
every year. Each is filled with articles, many of them written by freelancers.
The trick is to find the right magazine for your article, and tailor your
article for that magazine.. If you're a whiz at coupon redeeming, refunding and
rebating, consider sharing your expertise with others in an article in
Supermarket Shopper. No matter what your area of interest, there's a publication
waiting to let you tell it all.
Like greeting card companies, magazine publishers will send
you guidelines including style and subject matter as well as pay scales. Don't
waste your time sending an article on the joys of a New England vacation to a
publication specializing in recreation opportunities in the Ozarks. Guidelines
firmly in mind, come up with an idea suitable for the particular publication and
follow up with a query letter.
Many publications will not accept unsolicited manuscripts.
even those that would rather read a well-written, creative letter outlining a
proposed article than wade through a 2,000 word piece to find it acceptable.
Your query letter can be open the door that might have been slammed in the face
of your unreviewed work-especially if it is an example of proficient writing and
piques the editor's interest in your subject and the angle you're planning to
use.
While many magazines will not accept manuscripts currently
being considered by another publication, you may wish to send query letters to
several at the same time. If you are fortunate enough to have more than one
acceptance, you can always write two articles with different slants from the
same research.
The time it takes for your manuscript to be considered seems
interminable. One way to avoid hovering over the mailbox with hope, dread and
anxiety fighting for dominance is to keep the mailbox working for you. Don't
send off one article and wait for the verdict. Send query letters, greeting card
ideas, filler items and articles out constantly, never waiting to hear from one
before sending the next. If you receive a rejection, move along to the next
prospective publisher for that item, dash off a new cover letter and shoot it
out again. You can't sell what's sitting in a reject pile--only what's making
the rounds on the market.
Publishers guidelines will give you specific instructions for
manuscript preparation. Regardless of the differences from one company to the
next, remember that neatness counts. Use typing correction paper or fluid to
repair typographical errors. Strike-overs and hand done corrections appear messy
and unprofessional. Each page of your manuscript should have the title of the
article and your name, as well as consecutive page numbers for all but the first
page.
INDEPENDENT PROJECTS
Newspaper stringing, greeting cards and magazine articles are
established fields for freelance writers. Your public library will have books
and magazine listing companies seeking freelancers for everything from crossword
puzzles to innovative messages for telephone answering machines. But you may
wish to explore some areas on your own. Whether you live in a small town or a
metropolitan area local organizations and businesses can provide fodder for an
impressive client list.
Perhaps the local historical society would be interested in
your offer to research and write a history of the area. for a fee. The high
school alumni association may be looking for a class gift to the old alma mater.
A school history, researched and written by a professional freelance writer,
would be an handsome addition to the school library, and purchases by class
members of yore would add a fund-raising feature. Is you local hospital
preparing to celebrate a founding anniversary? a prepared history of the
institution, from one-room dispensary/infirmary to today's 200-bed unit would be
a wonderful public relations tool for them an a terrific writing job for you.
Local businesses and organizations have varied writing needs.
Grant proposals can be written for a flat fee or on a percentage basis. Customer
relations pieces such as new service or product introductions and collection
letters, annual reports, in house or consumer-aimed newsletters all provide
grist for the enterprising freelancer's mill. Even organizations with public
relations or customer relations staffs sometimes farm out work on a periodic
basis.
Unlike established fields, where prices are determined in
advance, independent projects such as these require you to charge by the word,
by the page, by the hour or on a completed project basis. No matter how you
quote your fee, estimate your time as accurately as possible. Time spent in
research, talking to and interviewing people and organizing material for writing
is as important as time spent at the typewriter. remember to charge enough to
cover expenses in addition to time. Typewriter ribbons, paper, postage and
envelopes cost money-so does the gasoline you'll use when research involves
travel.
Serious freelancers also have to consider the cost of
overhead (heat, water, electricity and a portion of rent or mortgage payments to
maintain an in-home office), equipment depreciation and normal employee fringe
benefits such as insurance and social security payments when pricing their
services. After all, the boss is expected to pick up the tab for these extras.
As a freelance writer, you are the boss. And that's a fringe benefit nobody else
can give you.
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