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Copy Pages
And Earn Extra-Income
Everyone that starts out learning the mail order business is
normally introduced to Commission Circulars very early in the game. You have
probably seen ads claiming "how you can make money - sometimes as much as $5,000
- for every page you copy".
Just by making copies of pages, I can make money? Sure - but
that's not all what it takes.
Commission Circulars are ads that are already typeset and
photocopy-ready. All you have to do is stamp or type YOUR name and address in
the "order from" box. Then, all you need to do is make copies or print and mail
these circulars.
It's a very simple process and serves an excellent purpose
for many people. Commission Circulars allow a person to make money without
handling the product. Orders normally will come directly from the customer to
YOU. You keep 50% or more of the money and send the rest, with the customer's
order to the dealer. The dealer will process the customer's order and ship it
directly to them. Your only function is to take your money out of envelopes and
re-mail the rest of the order and money to the dealer who is the prime source of
the product. Some people base their business on Commission Circulars alone. Some
people really love separating copies, stamping their name with a rubber stamp,
collating and stuffing envelopes and mailing them at the post office. Some
businesses get their families involved because children can help in most phases
of this business process. It's really a fun hobby for some people.
However, what happens if you are not right for Commission
Circulars? What if you are just getting started in the mail order business and
don't mail more than 10 letters per week? What if you don't know anybody to send
the circulars to? Some people will tell you to buy a mailing list _ but can you
really afford to spend $290.00 for first-class postage to mail to 1,000 people
at this time? Besides, 1,000 people probably wouldn't bring in more than 2 or 3
orders. If you are only getting $2 or $3 commission from the circular _ you'd go
broke quick!
You need to ask yourself several questions before ordering
Commission Circulars. First and foremost, you need to determine how much you are
mailing per month. If your postage costs are less than $200 every 30 days, it
probably won't pay you to order Commission Circulars. However, if the Commission
Circular can become a part of your mailing without causing you an extra postage
expense, you might consider them.
Commission circulars bring in good profits only when they are
mailed to a lot of people _ 1,000 won't cut it. Big mail dealers who process
tons of mail per week and mail to thousands every month benefit the most from
Commission Circulars. They have the volume it takes to participate in this type
of business and will generate enough orders to make them pay for themselves.
There are a number of ways though for the new beginner to
take part in Commission Circular mailings and receive a response that is
sufficient.
One way is to take part in Co-Op Printing deals. Read and
study the mail order publications and you will find several good co-op printing
deals. This is where you send a circular to a printer. He or she will print a
certain number of copies. Your ad will be printed on 1-side and the printer's ad
will be printed on the other. They will send all the copies back to you and you
are responsible for mailing them. This immediately cuts your printing costs in
half! A lot of people use this method if they do monthly bulk mailings or mail a
lot. (Just be sure the ad the printer puts on the back of your ad is something
that doesn't compete with items you are selling).
If you don't do a lot of mailings and/or you don't want the
hassle of stuffing and mailing a lot of envelopes, you can advertise your
circular in a mail order publication. At a standard rate of $25 per 1,000 _ you
can get your circular printed and mailed without any additional work on your
part.
This is the least expensive way to take part in Commission
Circulars because you save on postage, envelopes, mailing list of names,
folding, stapling and the time spent carting everything to the post office.
Purchase a few Big Mails and keep up to date on publications and prices.
The third way of getting your Commission Circulars out is by
printing them yourself and having someone else mail them for you. Most bulk
mailers (people who process large volumes of mail) will normally include your 8
1/2x11 circulars in with their own mail for 2c to 4c each. You benefit from the
mailers own mailing list plus you are saved the time of mailing and processing
them.
If you have a office copier or other printing equipment that
will make copies from a camera-ready master, you're in business. Just print as
many copies as you want, box them up and send to the mailer you select.
Commission Circulars are really a great way to help others
promote their products and bring in an income also for you. I myself participate
in 3 different commission programs, however I co-publish publications. The only
difference between them and Commission Circulars is the fact that they are
publications. You make money on any advertising ordered through you as well as
subscriptions. Advertising, printing and mailing are the 3 MOST sought after
products in mail order. So naturally, I take part in the promotion of
advertising.
Before participating in any Commission Circular or
Co-Publishing effort, you should always take the time to inspect the product you
are promoting. If it's low in cost, order it before promoting it. This way you
will be able to answer questions if potential customers call or write you about
it.
If the product is more than you can afford or you don't want
to buy it _ ask the dealer to send you a brochure or other information. You need
to be aware of any product or service you are promoting because it is a direct
reflection on YOUR company. Your company name is on the circular and people will
think you are the Prime Source.
Think about it this way. Suppose a shoe salesperson came to
the door without any shoes to show you. They had no brochures, no information
about their product and no knowledge of what shoes were available. Would you
make a purchase simply from a price list? Probably not! And your customer
probably won't either. If they do happen to take the time to request more
information get it for them. Don't toss their letter in the trash and not answer
it because you don't know the answer. You could be throwing away a $100 order.
Wouldn't it be worth the 29c investment?
Direct Mail Mailing Tips If you do decide to mail your own
circulars yourself because you want to be sure they are mailed _ here are some
tips to cut costs:
1. Be sure ALL the circulars are printed on BOTH sides of the
paper. This way _ you can get 8 circulars (4 sheets of paper printed on both
sides) in a standard business-size envelope for 29c.
2. Never, never, never put only one sheet of paper in an
envelope and mail it. The person receiving it will be confused and you will
automatically be recognized as a newcomer who loves to waste money!
3. If you choose to include a cover letter with your direct
mail, put a coupon or bonus offer at the bottom of the letter to encourage the
customer to look through your offers and consider them.
4. Fold your circulars in a "Z-fold" when placing them in the
envelope itself. This way, as soon as the envelope is opened the customer does
not have to unfold it. Your best offer or "eye-catcher" is looking directly at
them.
5. When printing circulars on the back of other circulars,
turn one of them upside down. This way, the order coupon for the flyers are not
back-to-back and customers can place two orders from one circular.
6. Place similar or complementing offers in each envelope.
Don't put a hodge-podge of all kinds of different items as this will tend to
confuse the customer. A good combination is: (a) Mailing List, (b) Stamp
Program, (c) Printing or Typesetting, (d) Money-Making Program.
Continually try different ideas to market your products
properly. Work on it. Make a game out of it. Eventually you will hit upon the
right combination that will literally stuff your mailbox with orders!
Contact us for more info

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